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Bc. Jakub Kučera

Master's thesis

The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing

The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing
Abstract:
Tato diplomová práce pojednává o novém přístupu v marketingu. Pojednává o digitálním marketingu, jeho technikách, a marketingovém výzkumu. Popisuje techniky moderního, digitálního marketingového výzkumu.
Abstract:
This diploma thesis is focused on the new approach in marketing area and its digital research. This diploma thesis describes the digital marketing and digital market research and its techniques.
 

Keywords

Marketing marketingový výzkum market research SEO PPC digital Social media dotazník questionnaire focus groups online focus groups webová analytika Web analytics Goole analytics.
 
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2014
Identifier: https://is.vsfs.cz/th/opqpt/

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: M.A. Ondřej Kotouč
  • Reader: PhDr. Karel Eliáš, CSc.

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