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The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing – Bc. Jakub Kučera

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Bc. Jakub Kučera

Master's thesis

The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing

The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing

Abstract: Tato diplomová práce pojednává o novém přístupu v marketingu. Pojednává o digitálním marketingu, jeho technikách, a marketingovém výzkumu. Popisuje techniky moderního, digitálního marketingového výzkumu.

Abstract: This diploma thesis is focused on the new approach in marketing area and its digital research. This diploma thesis describes the digital marketing and digital market research and its techniques.

Keywords: Marketing, marketingový výzkum, market research, SEO, PPC, digital, Social media, dotazník, questionnaire, focus groups, online focus groups, webová analytika, Web analytics, Goole analytics.

Language used: English

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: M.A. Ondřej Kotouč
  • Reader: PhDr. Karel Eliáš, CSc.

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