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Bc. Ján Struhár

Master's thesis

Inbound marketing in the Communication Mix at the Faculty of Informatics

Inbound marketing in the Communication Mix at the Faculty of Informatics
Abstract:
Cieľom diplomovej práce je vysvetliť kontext marketingu služieb a vysokého školstva v druhej kapitole. Následne je analyzovaný český vysokoškolský trh so zameraním na internet a sociálne média, a to v tretej kapitole. Dopĺňa to definovanie inbound marketingu a popis jeho praktík v kapitole štvrtej. Kapitola 5 pozostáva z prípadovej štúdie Fakulty informatiky Masarykovy univerzity, v ktorej sa nachádza …more
Abstract:
This thesis aims to explain the context of service and higher education marketing in the second chapter. Then Czech education market is analyzed , focusing on the Internet and the social media, in the third chapter. It is complemented in the fourth chapter by definition of inbound marketing and description of its practices. Chapter 5 consists of a case study of the Faculty of Informatics of Masaryk …more
 

Keywords

inbound marketing higher education marketing permission marketing buzz marketing blogging social media SEO search engine optimization public relations web analytics content calendar service
 
Language used: English
Date on which the thesis was submitted / produced: 28. 5. 2012
Identifier: https://is.muni.cz/th/lgxbl/

Thesis defence

  • Date of defence: 28. 6. 2012
  • Supervisor: doc. RNDr. Tomáš Pitner, Ph.D.
  • Reader: Ing. Stanislava Gráf

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