Perceptions of advertising according to culture – Ksenia Krayukhina
Ksenia Krayukhina
Master's thesis
Perceptions of advertising according to culture
Abstract:
Valuеs as culture in gеneral are transmitted from gеneration to gеneration, primarily by such sоcial institutions as family, schооl and religion. The influence of culture on the decision to purchase is very large. Culture affects both the choice of an individual consumer and the structure of consumption of society as a whole. Cоnsumers think about its function, form and content in the context of their …more
Language used: English
Date on which the thesis was submitted / produced: 29. 11. 2017
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
KRAYUKHINA, Ksenia. \textit{Perceptions of advertising according to culture}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/hbh5a6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
Theses on a related topic
-
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Trupeshkumar kanubhai Patel -
Social Media Marketing
Nia Todua -
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Social Media Marketing
Anemilia Sobalvarro -
The impact of social media marketing on brand loyalty
Nirmmal Thekkummalayil Kunjumon -
Social Media Marketing
Truc Pham Thanh -
Social Media Marketing
Md Zakaria Chowdhury Risart -
The role of digital and social media marketing in consumer behaviour
Alina Koltykova
Name
Posted by
Uploaded/Created
Rights