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Matej Sršeň

Bachelor's thesis

Customer Experience

Customer Experience
Abstract:
This Bachelor thesis aims to contribute to the understanding of creat-ing a positive customer experience, through the application of theoret-ical basis for the analysis and comparison of the experience provided by selected companies. The theoretical framework deals with under-standing of this topic, set in the environment of modern and digital marketing. The main focus is on theory applicable to the …more
Abstract:
Bakalárska práca má za cieľ prispieť k porozumeniu vytvárania pozitívneho zákazníckeho zážitku, pomocou aplikácie teoretických východísk na analýzu a komparáciu poskytovaného zážitku vybranými podnikmi. Teoretická časť sa venuje poznatkom na túto tému, zasadeným do prostredia moderného a digitálneho marketingu. Zameranie je na teóriu, použiteľnú k analyzovaniu faktorov pôsobiacich na online zákaznícku …more
 

Keywords

Customer experience marketing spotrebiteľské správanie zážitok internetový mystery shopping consumer behaviour experience e-commerce mystery shopping
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2021
Identifier: https://is.muni.cz/th/i5hny/

Thesis defence

  • Date of defence: 15. 6. 2021
  • Supervisor: Ing. Martin Cenek, Ph.D.
  • Reader: Ing. Ladislava Kuchynková, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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