Ing. Ivana Knežević
Master's thesis
Green marketing
Green marketing
Abstract:
The aim of this thesis is to examine connection between green marketing and ecotourism development, concretely in the case of Bosnia and Herzegovina. Moreover, this thesis investigates the ecotourism sector in Bosnia and Herzegovina and green marketing techniques which can be used to unlock full ecotourism potential of Bosnia and Herzegovina, with the purpose to make suggestions for the future development …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2017
Identifier:
https://is.muni.cz/th/saivz/
Thesis defence
- Date of defence: 23. 6. 2017
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Anida Krajina
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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