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Bc. Zuzana Bachorecová

Bachelor's thesis

Neóny v kontexte reklamnej typografie v Bratislave do roku 1989

Neons in the context of advertising typography in Bratislava until 1989
Abstract:
In this bachelor thesis we deal with the history of concrete visual media as well as with the work of selected artists who worked with light elements during normalization. We analyze the impact of individual periods in the history of Czechoslovakia on light advertising. We clarify the reason for the popularization of light signs, as well as the reason for their decline after the fall of the regime …more
Abstract:
V uvedenej bakalárskej práci sa zaoberáme históriou konkrétneho vizuálneho média, ako aj prácou vybraných umelcov, ktorí za normalizácie pracovali so svetelnými prvkami. Analyzujeme aký vplyv mali jednotlivé obdobia v histórií Československa na svetelnú reklamu. Objasňujeme dôvod popularizácie svetelných nápisov, ako aj dôvod ich úpadku po páde režimu. V práci mapujeme konkrétne typografické svetelné …more
 

Keywords

neónové nápisy neon lights Bratislava svetelná reklama socializmus
 
Language used: Slovak
Date on which the thesis was submitted / produced: 9. 5. 2019
Identifier: https://is.muni.cz/th/mkwz6/

Thesis defence

  • Date of defence: 10. 6. 2019
  • Supervisor: PhDr. Martin Flašar, Ph.D.
  • Reader: Mgr. Martina Ivičič

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media

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