Factors Affecting Consumer Behavior - Online Shopping in the USA – B.Sc. Abdurrahim Dehgani, BSc
B.Sc. Abdurrahim Dehgani, BSc
Master's thesis
Factors Affecting Consumer Behavior - Online Shopping in the USA
Abstract:
Consumer behaviour is an important aspect in deciding strategies for any company. The buying pattern and the attitude towards any product are generally referred to as consumer behaviour. Which includes many elements and highly impacted by certain specific factors. The pertinent strategies for marketing products and services are highly relying on the consumer’s loyalty towards the brand. However, it …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
DEHGANI, Abdurrahim. \textit{Factors Affecting Consumer Behavior - Online Shopping in the USA}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/hgpazc/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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