BcA. Nikola TOMANOVÁ

Master's thesis

Festival Tehláreň, analýza a realízacia

Festival Tehláreň: Analysis and Implementation
Abstract:
The thesis examines the Tehláreň festival, focusing on its historical development, program structure, marketing, and financing. It contributes to a deeper understanding of the festival's concept and its role in the Slovak cultural scene. The research investigates the festival's inception, regional context, program, marketing, and financing. It also includes proposals for potential development of the …more
Abstract:
Práca analyzuje festival Tehláreň s dôrazom na historický vývoj, programovú štruktúru, marketing a financovanie. Prispieva k hlbšiemu pochopeniu konceptu festivalu a jeho úlohy na slovenskej kultúrnej scéne. Výskum sa zameriava na vznik, regionálny kontext, program, marketing a financovanie festivalu. Obsahuje aj návrhy na možný rozvoj marketingovej stratégie a plán financovania projektu.
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 5. 2024
Accessible from:: 31. 12. 2999

Thesis defence

  • Supervisor: Mgr. Hana Vorlová, Ph.D.

Citation record

The right form of listing the thesis as a source quoted

TOMANOVÁ, Nikola. Festival Tehláreň, analýza a realízacia. Ostrava, 2024. diplomová práce (MgA.). OSTRAVSKÁ UNIVERZITA. Fakulta umění

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Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA, Fakulta umění

University of Ostrava

Faculty of Fine Arts and Music

Master programme / field:
Production in Cultural and Creative Sectors / Production in Cultural and Creative Sectors