Commercial System for Soilless production of Pharmaceuticals plants

Tome Iliev

Bakalářská práce

Anotace:

Begun in the 20th century, aeroponics was a developing project that mainly focused on planting without the use of soil. This innovation became more and more popular in the beginning of the 21st century and has been developing ever since. The main purpose of this thesis is to create a business plan for a star up that will implement the idea of aeroponics systems in the Czech Republic. The paper includes a theoretical part along with a practical part; where in the theoretical part an extensive explanation was conducted to explain all the different sections that will be deeply analyzed in the practical part. The practical part placed the theory into practice and this included an executive summary, business opportunities analysis, the business overview, market and competition analysis, VRIO analysis, SWOT analysis, scenario planning, marketing plan and the financial plan. After the extensive examination of the business plan the company is convinced that such a project can be implemented in the Czech Republic and will benefit the country in different ways.

Abstract:

Abstract:Begun in the 20th century, aeroponics was a developing project that mainly focused on planting without the use of soil. This innovation became more and more popular in the beginning of the 21st century and has been developing ever since. The main purpose of this thesis is to create a business plan for a star up that will implement the idea of aeroponics systems in the Czech Republic. The paper includes a theoretical part along with a practical part; where in the theoretical part an extensive explanation was conducted to explain all the different sections that will be deeply analyzed in the practical part. The practical part placed the theory into practice and this included an executive summary, business opportunities analysis, the business overview, market and competition analysis, VRIO analysis, SWOT analysis, scenario planning, marketing plan and the financial plan. After the extensive examination of the business plan the company is convinced that such a project can be implemented in the Czech Republic and will benefit the country in different ways.

Klíčová slova

Aeroponics System, Soilless plant cultivation, Business plan, Start-up

Keywords

Soilless plant cultivation, Business plan, Start-up, Aeroponics Systems

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 2. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 9. 2020
• Vedoucí: Karel Pernica
• Oponent: Martina Honcová

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management