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Mgr. Roman Nikolaenko

Master's thesis

Subculture for Sale

Subculture for Sale
Abstract:
The aim of thesis is to research the youth subculture of hipsters, to construct the image of a modern hipster and to explore their material and cultural preferences in order to understand hipster as a consumer. The first two chapters are dedicated to cultural and subcultural studies. Third and fourth chapters are concentrated on hipster subculture that is constantly evolving, each time changing its …more
 

Keywords

Hipster subculture youth subculture youth marketing identity authenticity
 
Language used: English
Date on which the thesis was submitted / produced: 27. 7. 2015
Identifier: https://is.vsfs.cz/th/j8pe8/

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: Mgr. Zdeněk Sloboda
  • Reader: PhDr. Marie Koubová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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