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Ing. Andrea Machciniková

Master's thesis

Integrated Marketing Communication and its social implications

Integrated Marketing Communication and its social implications
Abstract:
Cause related marketing jako silný nástroj může firmám pomoci ne jenom přilákat nové zákazníky, ale taky vytvořit jejich loajální základnu.
Abstract:
Cause related marketing as a powerful tool can help companies not only to attract new customers, but to create a loyal base of
 

Keywords

cause related marketing social marketing consumers philanthropy
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier: https://is.vsfs.cz/th/jgk1y/

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: prof. PhDr. Karel Lacina, DrSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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