Business plan for an entrepreneur, a Bubble Tea shop in Prague

THI KIM XUYEN TRAN

Bachelor's thesis

Abstract:

This thesis aims to prepare a business plan which can be used as a roadmap to open a Bubble tea shop “SEN” in Prague. The work is divided into two parts: literature review and practical part. Literature review gives an understanding about definition, purpose, structure of the business plan as well as small business, legal requirements and its related market environment in the Czech Republic. The practical part describes a representation of relevant sources in order to stand a test of business idea and succeed in opening a tea shop. The practical part follows a standard business plan structure illustrated in theoretical part: Executive summary, Introduction, Business strategy, Marketing plan, Human resource management, Operation management, Financial plan and Risk analysis. Besides, PEST analysis is used to review the external environmental factors Political, Economical, Social, Technological that influence the operation of organizations. SWOT analysis is helpful for evaluating key factors Strength, Weakness, Opportunity, Threat to achieve objective in the development of organization.

Keywords

Business plan, Bubble tea, SWOT, PEST

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 23. 3. 2020

Obhajoba závěrečné práce

• Vedúci: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration