Bc. Tomáš Řezníček
Master's thesis
Product placement ve videoherním průmyslu
Product placement in video game industry
Abstract:
Řezníček, T. Product placement ve videoherním průmyslu. Diplomová práce. Brno: Men-delova univerzita v Brně, 2022. Tato diplomová práce se zabývá product placementem ve videoherním průmyslu. Cí-lem bylo definovat podstatu, uplatnění a postavení PP ve videoherním průmyslu a na zá-kladě výstupů z marketingového průzkumu předložit návrhy a doporučení pro efektivní využívání této formy propagace. Pro splnění …moreAbstract:
Řezníček, T. Product placement in video game industry Diploma thesis. Brno: Mendel Uni-versity, 2022. This diploma thesis deals with product placement in the video game industry. The main goal was to define the nature, application and position of PP in the video game indus-try and based on the results of marketing research to present proposals and recommenda-tions for the effective use of this form …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 5. 2022
Thesis defence
- Date of defence: 27. 6. 2022
- Supervisor: Ing. Stanislav Mokrý, Ph.D.
- Reader: Šárka Stojarová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field / specializace:
Economics and Management / Business Economics and Management / Commercial Communications
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