Market development of mobile applications

Tugay Demir

Bachelor's thesis

Abstract:

With the advanced functionality of smartphones today, the number of smartphones in the world is moving forward every day. In 2021, the number of smartphones in the world is 3.8 billion.Since each of the 3.8 billion devices is a potential customer, the mobile application market is one of the most important markets in the world. Companies and developers who are aware of this number of users aim to implement everything that can be carried to mobile in life. The applications we use today affect many parts of our lives. While we can choose coffee to drink and dessert to eat with the Cofe application, we can see which fuel station is cheaper with the Waze application and shop there. We can even meet a new partner and maybe even marry with Tinder. This bachelor thesis aims to describe and analyze Mobile Application Market and it will clarify how important sectors affected by it. The theoretical part will shed light on the theoretical context for the subject based on literature review while using secondary data. The practical part will examine Starbucks company and it will show how affected its mobile application its business.Main result was Mobile Applications Market is developing everyday and it is changing our life rapidly and affecting our world with daily increase.

Keywords

mobilní aplikace, mobilní marketing, mobilní trh, Mobilní zařízení

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 1. 2. 2022
• Vedúci: doc. Ing. Inna Čábelková, Ph.D.
• Oponent: Enikö Lörinczová, Ing.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Systems Engineering and Informatics / Informatics