Ing. Mariya Belozyorova

Master's thesis

Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results

Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Abstract:
The topic of the Diploma Thesis is “Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results”. It is an up-to-date topic, which while being incompletely investigated, attracts attention of scientists. The main objectives of the present Diploma Thesis include: to study existing forms, functions and strategies for using …more
Abstract:
The topic of the Diploma Thesis is “Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results”. It is an up-to-date topic, which while being incompletely investigated, attracts attention of scientists. The main objectives of the present Diploma Thesis include: to study existing forms, functions and strategies for using …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015

Thesis defence

  • Date of defence: 17. 6. 2015
  • Supervisor: Mgr. Dagmar Sieglová, M.Ed.
  • Reader: Mgr. Zdeněk Sloboda

Citation record

Full text of thesis

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