Nákupní chování a loajalita zákazníka na trhu kávy v České republice – Bc. Klára Galušková
Bc. Klára Galušková
Master's thesis
Nákupní chování a loajalita zákazníka na trhu kávy v České republice
Consumer behavior and loyalty in the coffee market in the Czech Republic
Abstract:
Diplomová práce se zabývá nákupním chování spotřebitele a loajalitou zákazníka na trhu s kávou v České republice. Obsahuje krátký přehled trhu kávy v České republice, jeho velikost a vývoj, přehledně mapuje trh kaváren a na základě primárních dat zjišťuje preference a faktory ovlivňující spotřebitele při konzumaci a nákupu kávy. Primární data jsou získána dotazníkovým šetřením (n=446) a hloubkovými …moreAbstract:
This diploma thesis deals with consumer behavior and loyalty in the Coffee market in the Czech republic. It contains a brief overview of the Coffee market in the Czech Republic, its size and its evolution. It maps the Coffee house market and based on primary data identifies preferences and factors that affect consumers the most when drinking or buying coffee. Primary data are obtained through questionnaire …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 1. 2020
Thesis defence
- Supervisor: Ing. Marcela Tuzová, Ph.D.
Citation record
ISO 690-compliant citation record:
GALUŠKOVÁ, Klára. \textit{Nákupní chování a~loajalita zákazníka na trhu kávy v~České republice}. Online. Master's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2020. Available from: https://theses.cz/id/hymi4o/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Trade Management and Economics
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