Development of a business plan of the language school in Moscow

Alisa Boiarskikh

Bachelor's thesis

Abstract:

The relevance of the chosen topic is determined by the need for effective management based on strategic thinking, using advanced achievements of management science. Unfortunately, decisions made by managers are often characterized by impulsiveness and unpredictability. This is a consequence of both the instability of the legal and economic environment and the insufficient level of knowledge about one's own enterprise. As a rule, some decisions concern just one area, but others, also important things fall out from under the control. Hence, the task of correctly drawing up a business plan is to offer the manager such a tool that will promptly assess the internal capabilities and weaknesses of the subordinated business unit, discover hidden reserves and improve the efficiency of its activities.World practice shows that most enterprises suffer heavy losses only because they did not foresee or incorrectly predict changes in the external environment and did not appreciate their capabilities. Business-planning serves as a tool for increasing the feasibility of ideas and projects. As the small business develops most intensively, the successful solution of the problem of the formation of entrepreneurship is largely determined by the quality of the development of business plans.The newly established language academy is named NOWEnglish; the school will provide language training for all ages from 6.5 years old to business professionals. Excellence provides optimal, indispensable education for Russians, preparing them not just with improved language skills, but also with social knowledge, soft skills, self-confidence and the independence necessary to be successful in the global economy.

Keywords

business plan, strategic plan, marketing plan, educational industry, language school, private education

Language used: English

Date on which the thesis was submitted / produced: 29. 11. 2018

Thesis defence

• Supervisor: Ing. Bohuslava Boučková, CSc.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration