Marketing Strategy of a Selected Company

Nigar Naghiyeva

Diplomová práce

Abstract:

This thesis examines the marketing strategy of Bunker Racing Bar, an original establishment in the entertainment field of Azerbaijan, which merges high-end racing simulation with social bar-lounge ambience. The research analyzes the existing marketing strategy, highlighting both the strengths such as product differentiation and competitive advantage and weaknesses such as limited online presence and haphazard promotional activity. The response comes as the thesis suggests strategic improvements to each of the deliveries in these four key areas: Improvements to Product & Service Development, Promotional & Digital Strategy Improvements, Customer Experience Optimisation Strategy Improvements, Planning for Strategic Marketing with Data Improvements. These include engaging technical support partnerships, introducing a digital queue system, launching a comprehensive web platform, influencer collaborations. Implementing these strategies, Bunker Racing Bar can improve its market position, build customer loyalty, and ensure long-term success in Azerbaijan's vibrant entertainment market.

Keywords

marketing, marketing mix, strategy

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 4. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 27. 5. 2025
• Vedoucí: Ing. Stanislav Rojík, Ph.D.
• Oponent: Marta Nováková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Business Administration