Tourism in the Uttar Pradesh region of India (event and spiritual tourism)

Anuja Ajay Khirodkar

Diplomová práce

Abstract:

This master thesis focuses on the understanding of spiritual and event tourism of the five cities of Uttar Pradesh state that are Ayodhya, Varanasi, Mathura - Vrindavan, Prayagraj and factors that lead to its development into a spiritual and event tourism hub of the state. The aim of the thesis is to study the development of the event and spiritual tourism in the state of Uttar Pradesh region in the Republic of India and define the factors that have its impact on tourism. Subsequently, the relevant recommendations leading to the improvement of the event and spiritual tourism are suggested. The literature search conducted in this study focuses on the theoretical knowledge of regional policy, methods, and tools, as well as regional development and tourism. The practical part of the study uses these findings to describe the five cities Varanasi, Ayodhya, Mathura - Vrindavan, Prayagraj in Uttar Pradesh state of India, including its historical and cultural monuments and tourism development. This information is then analysed in a detailed SWOT analysis.

Keywords

Spiritual Tourism, Tourism in Uttar Pradesh, Event Tourism

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 5. 2025
• Vedoucí: PhDr. Alena Drebitková Malá, Ph.D.
• Oponent: Miroslava Nováková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Business Administration