The Impact of the Covid 19 Pandemic on Maybelline New York’s Brand Strategy in the Czech Market – Terézia Grelnethová
Terézia Grelnethová
Master's thesis
The Impact of the Covid 19 Pandemic on Maybelline New York’s Brand Strategy in the Czech Market
Dopad pandémie Covid 19 na stratégiu značky Maybelline New York na českom trhu
Abstract:
Diplomová práca sa zaoberá značkovou stratégiou firmy Maybelline New York na českom trhu a dopadom pandémie spôsobenej korona vírusom na túto značkovú stratégiu. Hlavné ciele práce sú popísanie značkovej stratégie firmy Maybelline New York a zistenie, aký vplyv mala na túto značkovú stratégiu pandémia vzniknutá ohľadom korona vírusu od roku 2020. Vedľajšími cieľmi práce je porovnať značkovú stratégiu …moreAbstract:
The diploma thesis deals with the brand strategy of the company Maybelline New York on the Czech market and the impact of the pandemic caused by the Corona virus on this brand strategy. The main goals of this work are to describe the brand strategy of the company Maybelline New York and to find out what impact the corona virus pandemic had on this brand strategy since 2020. The secondary goals are …more
Language used: English
Date on which the thesis was submitted / produced: 25. 6. 2021
Identifier:
https://vskp.vse.cz/eid/84557
Thesis defence
- Date of defence: 8. 9. 2021
- Supervisor: Jaroslav Halík
- Reader: Denisa Žideková
Citation record
ISO 690-compliant citation record:
GRELNETHOVÁ, Terézia. \textit{The Impact of the Covid 19 Pandemic on Maybelline New York’s Brand Strategy in the Czech Market}. Online. Master's thesis. Praha: University of Economics, Prague. 2021. Available from: https://theses.cz/id/i1n8k5/.
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/84557
Vysoká škola ekonomická v Praze
Master programme:
Mezinárodní obchod
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