Návrh strategie pro posílení image IT manažerů vybrané společnosti – Bc. Karolína Kliková
Bc. Karolína Kliková
Master's thesis
Návrh strategie pro posílení image IT manažerů vybrané společnosti
Proposal of a strategy for strengthening the image of IT managers of a selected company
Abstract:
Diplomová práce navrhuje strategii pro posílení image značky v oblasti IT vybrané společnosti. V teoretické části je definován pojem marketingová komunikace, vydefinován pojem PR (public relations). Teoretická část se také zaměřuje na význam firemní identity a image. Poslední kapitola popisuje pojem HR marketing. Praktická část se zaměřuje na konkrétní návrh PR strategie. Samotná strategie zahrnuje …moreAbstract:
The thesis proposes a strategy for strengthening the brand image in the IT area of the selected company. In the theoretical part the concept of marketing communication is defined, the concept of PR (public relations) is defined. The theoretical part also focuses on the importance of corporate identity and image. The last chapter describes the concept of HR marketing. The practical part focuses on the …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Thesis defence
- Supervisor: Ing. Martin Přibyl, Ph.D. MBA
- Reader: Jitka Ludvíková, Mgr.
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityMaster programme:
Economics and Management
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