Economic evaluation of online marketing for a selected pharmaceutical company – Bc. Žaneta Šupová
Bc. Žaneta Šupová
Master's thesis
Economic evaluation of online marketing for a selected pharmaceutical company
Abstract:
The aim of the diploma work is to economically evaluate marketing campaigns of two brands from the selected pharmaceutical company. In the first part, theoretical, there are main definitions of economic procedures that are used in the analytical part. Also, there are theoretically explained online marketing tools and marketing campaigns. The second part, analytical, is focused on the economic point …more
Language used: English
Date on which the thesis was submitted / produced: 27. 3. 2018
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
ŠUPOVÁ, Žaneta. \textit{Economic evaluation of online marketing for a selected pharmaceutical company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/i39jwn/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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