Nathaniel Šauer
Bachelor's thesis
Dropshipping a jeho reputace u zákazníků
Dropshipping and its reputation among customers
Abstract:
Tato bakalářská práce se zabývá povědomím a reputací dropshippingu mezi zákazníky. Cílem této práce je zjistit jaké povědomí mají zákazníci o dropshippingu a jakou reputaci mezi nimi má. V teoretické části je dropshippingový obchodní model představen a popsán jak funguje. V praktické části je pomocí dotazníkového šetření zjištěno, jaké povědomí zákazníci o tomto obchodním modelu mají a jakou reputaci …moreAbstract:
This bachelor thesis deals with the awareness and reputation of dropshipping among customers. The aim of this thesis is to determine the level of awareness customers have about dropshipping and what reputation it holds among them. In the theoretical part, the dropshipping business model is introduced and described, including its functionality. In the practical part, the level of awareness customers …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Thesis defence
- Supervisor: Ing. Petr Mikuš, Ph.D.
- Reader: Vojtěch Tamáš, Ph.D.
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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