Market Segmantation and Analysis of Customer Behaviour – Bc. Ekaterina Mochalova
Bc. Ekaterina Mochalova
Master's thesis
Market Segmantation and Analysis of Customer Behaviour
Market Segmantation and Analysis of Customer Behaviour
Anotácia:
This diploma thesis explores the use of market segmentation as a tool for improving customer satisfaction by critically analyzing the value and importance of segmentation and the role it plays in any market environment, the different variables and bases used to segment market and provide a framework for exemplifying how market segmentation can determine the right target customers. The theoretical part …viacAbstract:
This diploma thesis explores the use of market segmentation as a tool for improving customer satisfaction by critically analyzing the value and importance of segmentation and the role it plays in any market environment, the different variables and bases used to segment market and provide a framework for exemplifying how market segmentation can determine the right target customers. The theoretical part …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 3. 5. 2017
Identifikátor:
https://is.vsfs.cz/th/ey28j/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 8. 2017
- Vedúci: Ing. Jiří Šnajdar
- Oponent: Ing. Helena Pleskotová
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
-
Methodology of B2B Customer Segmentation in the Utilities on the Czech Market: Tool for Customer Classification into Segments
Andrea Filová -
Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches
Verena Breitbach