Zpět na vyhledávání

Ing. Róbert Boháč

Master's thesis

Vstup podniku na zahraniční trh

Foreign Market Entry
Abstract:
The goal of the submitted thesis: “Foreign market entry” is to elaborate foreign market entry strategy of the company Martypet into the Hungarian market and to suggest recommendations for the strategic management. The theoretical section consist of basic information connected with international management and internationalization. Theoretical section further deals with entry modes and entry strategies …more
Abstract:
Predmetom diplomovej práce „Vstup podniku na zahraniční trh“ je vypracovanie stratégie vstupu spoločnosti Martypet s.r.o. na maďarský trh a návrh odporúčaní pre management spoločnosti. V teoretickej časti sú uvedené základné informácie súvisiace s medzinárodným managementom a internacionalizáciou. Ďalej sa teoretická časť zaoberá formami a stratégiami vstupu podnikov na zahraničné trhy a strategickou …more
 

Keywords

medzinárodný management internacionalizácia vstup na zahraničný trh stratégia vstupu na zahraničný trh interná analýza externá analýza Maďarsko international management internationalization foreign market entry foreign market entry strategy internal analysis external analysis Hungary
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 1. 2014
Identifier: https://is.muni.cz/th/plav9/

Thesis defence

  • Date of defence: 6. 2. 2014
  • Supervisor: Ing. Bc. Sylva Žáková Talpová, Ph.D.
  • Reader: Ing. Bc. Alena Šafrová Drášilová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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