Social Media Marketing on Facebook and Its Contribution to Sports Brands – Taim Alachkar
Taim Alachkar
Bakalářská práce
Social Media Marketing on Facebook and Its Contribution to Sports Brands
Social Media Marketing on Facebook and Its Contribution to Sports Brands
Anotace:
This Bachelor thesis aims to evaluate the communication strategy on Facebook followed by major sports brands. More specifically, to construct a classification for posts, and identify which categories maintained the highest level of engagement. Furthermore, to provide a comparison of the purpose for each type of posts used to communicate with followers by the chosen major brands in the industry and …víceAbstract:
This Bachelor thesis aims to evaluate the communication strategy on Facebook followed by major sports brands. More specifically, to construct a classification for posts, and identify which categories maintained the highest level of engagement. Furthermore, to provide a comparison of the purpose for each type of posts used to communicate with followers by the chosen major brands in the industry and …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 31. 5. 2020
Identifikátor:
https://vskp.vse.cz/eid/82091
Obhajoba závěrečné práce
- Obhajoba proběhla 3. 2. 2021
- Vedoucí: Václav Stříteský
- Oponent: Daniela Kolouchová
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/82091
Vysoká škola ekonomická v Praze
Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management
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