Business Plan

Danny Višvader

Bachelor's thesis

Abstract:

The objective of the bachelor thesis is to financially evaluate a business plan and to decide whether it has a chance to withstand the competitive environment on the market. The planned business activity is to provide an app based on freemium model and own tangible products in an agricultural industry on a home gardening market. The bachelor thesis is split into three parts: Literature review as a theoretical part, business plan as a practical part and conclusion summarizing the outcomes of the bachelor thesis. The theoretical part includes everything that has been taken into consideration from different types of business entities to the risk evaluation of the business idea. The business plan is in accordance with what a potential investor might want to know about the business to evaluate it on his own. And finally, the conclusion summarizing all the data to determine the feasibility of the project. The result of the bachelor thesis concludes the financial unfeasibility of the project due to high investment requirements, low potential yields and high level of uncertainty leaned towards negative outcome of the project.

Keywords

Home Gardening, Business Plan, Evaluation, Business Idea, Start Up, Business, GreenPanel, MyGarden

Language used: English

Date on which the thesis was submitted / produced: 19. 3. 2023

Thesis defence

• Date of defence: 24. 5. 2023
• Supervisor: doc. Ing. Ladislav Pilař, MBA Ph.D.
• Reader: Zdeněk Pech, Ph.D., externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management