Consumer intentions to purchase electric vehicles: a survey

Bc. Petr Malík, BBA

Master's thesis

Abstract:

This thesis aims to investigate the most influential factors in consumers’ intentions to purchase an electric vehicle. At the same time to compare them with different demographic factors of consumers in order to find out the degree of importance of this factor in eyes of different consumers and their final decision in buying an EV. This study adopts a quantitative approach and conducts a survey among a small sample of population in the Czech Republic. Based on 60 questionnaires there are no significant differences between people of different gender, age, income level, education and number of vehicles owned toward the selected influential factors. Except for a purchase price, social influence and performance expectancy factors where significant differences were found between men and women. This study uses theories (TAM,UTAUT) for better understanding the attitude of consumers toward new technologies. The study also provides suggestions for further research to better understand the attitude of consumers toward this controversial technology.

Keywords

electric vehicles, emissions, consumer behaviour, technology acceptance model, sustainability, environment, transportation

Language used: English

Date on which the thesis was submitted / produced: 29. 3. 2021

Thesis defence

• Supervisor: Ing. Miloš Ulman, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / European Agrarian Diplomacy