Ing. Nela Jana Křížková
Master's thesis
Greenwashing
Greenwashing
Abstract:
Tématem diplomové práce „Greenwashing“ je vliv greenwashingu na spotřebitelské chování. Práce má za cíl odhalit nejvýznamnější faktory spotřebitelského chování v oblasti environmentálně šetrných produktů a identifikovat vnímání a postoje ke greenwashingu na trhu s kosmetikou v České republice. Teoretická část práce se věnuje poznatkům o greenwashingu a témat s ním úzce spojených a poskytuje základ …moreAbstract:
The subject of the diploma thesis "Greenwashing" is the influence of greenwashing on consumer behaviour. The thesis aims to reveal the most important factors of consumer behaviour in the field of green products and identify perceptions and attitudes towards greenwashing within the cosmetics market in the Czech Republic. The theoretical part deals with findings about greenwashing and topics closely …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 5. 2022
Identifier:
https://is.muni.cz/th/u9i9q/
Thesis defence
- Date of defence: 21. 6. 2022
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Renata Čuhlová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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