Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day – Bc. Lukáš Opavský
Bc. Lukáš Opavský
Bachelor's thesis
Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day
Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day
Abstract:
Tato práce se zaměřuje na analýzu diskurzu reklam na chytré telefony. Předmětem studia jsou chytré telefony od uvedení prvního iPhonu až do dneška. Chytré telefony se rychle staly rozšířeným komunikačním nástrojem od doby, kdy Apple učinil zásadní převrat v tomto odvětví uvedením jejich nového iPhonu v roce 2007. Od té doby začalo mnoho společností produkovat jejich vlastní chytré telefony a dnes existuje …moreAbstract:
This thesis focuses on the discourse analysis of smartphone advertisements. The objects of the study are smartphones from the introduction of the first iPhone until today. Smartphones quickly became widespread tools of day to day communication since the day Apple revolutionised this industry by the introduction of their new iPhone in 2007. Since that time, many companies have started producing their …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2016
Identifier:
https://is.muni.cz/th/vkolh/
Thesis defence
- Date of defence: 7. 6. 2016
- Supervisor: doc. Mgr. Martin Adam, Ph.D.
- Reader: Mgr. Radek Vogel, Ph.D.
Citation record
ISO 690-compliant citation record:
OPAVSKÝ, Lukáš. \textit{Discourse Analysis of smartphone TV advertisements: From the introduction of an iPhone to the present day}. Online. Bachelor's thesis. Brno: Masaryk University, Faculty of Education. 2016. Available from: https://theses.cz/id/if8ot6/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationBachelor programme / field:
Specialization in Education / Teacher Training in Foreign Languages - English Language
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