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Bc. Tomáš Majzel

Master's thesis

Tvorba strategie podniku s využitím stakeholderského přístupu

Formation of the company strategy using stakeholder approach
Abstract:
The aim of the thesis „Formation of a company strategy using a stakeholder approach“ is to elaborate a strategy for a particular company with the help of a stakeholder approach. The objective is fulfilled thanks to the analysis of relevant methods and approaches in the field of strategic analysis, business strategy creation, and also through the analysis of the usefulness of the stakeholder approach …more
Abstract:
Cieľom práce „Tvorba stratégie podniku s využitím stakeholderského prístupu“ je spracovanie stratégie pre konkrétny podnik za pomoci stakeholderskeho prístupu. Cieľ je naplnený vďaka analýze relevantných metód a prístupov z oblasti strategickej analýzy, tvorby stratégie podniku a zároveň aj vďaka analýze využiteľnosti stakeholderskeho prístupu pri tvorbe stratégie. Teoretická časť spracováva strategickú …more
 

Keywords

Strategické riadenie stakeholderský prístup stakeholderská analýza SWOT analýza stakeholderi Strategic management stakeholder approach stakeholder analysis SWOT analysis stakeholders
 
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 1. 2020
Identifier: https://is.muni.cz/th/zhwun/

Thesis defence

  • Date of defence: 27. 1. 2020
  • Supervisor: prof. Ing. Ladislav Blažek, CSc.
  • Reader: doc. Ing. Ondřej Částek, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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