Factors influencing success of a business: A Business Plan of an Indian Restaurant in Prague – Rikesh Lalubhai Shah
Rikesh Lalubhai Shah
Master's thesis
Factors influencing success of a business: A Business Plan of an Indian Restaurant in Prague
Abstract:
The current study aims at determining the viability of specialty restaurants especially Indian restaurants in Prague. The study also attempts to critically analyze behavior of consumers by identifying intrinsic and extrinsic factors which affect their purchase behavior towards restaurants. The current market for operational and upcoming Indian Restaurants is also scrutinized. The study uses descriptive …more
Language used: English
Date on which the thesis was submitted / produced: 8. 4. 2016
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
SHAH, Rikesh Lalubhai. \textit{Factors influencing success of a business: A Business Plan of an Indian Restaurant in Prague}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/ilvl77/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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