Marketing Techniques to Make Organic Foods Attractive to Consumers – Sisi Chen
Sisi Chen
Master's thesis
Marketing Techniques to Make Organic Foods Attractive to Consumers
Abstract:
Nowadays, consumer consumption concept, habit and mode have all changed in the digital age. Moreover, the marketing strategies of many enterprises have been upgraded in line with the digital era on the traditional basis. With the development of China's modernization process, people's awareness of health and environmental protection is gradually enhanced, especially in dietary habits, people pay more …more
Language used: English
Date on which the thesis was submitted / produced: 28. 11. 2019
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
CHEN, Sisi. \textit{Marketing Techniques to Make Organic Foods Attractive to Consumers}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/imi5xs/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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