Use of Social Media for Marketing and Promotion of B2C business and its effect on overall reputation in the Czech Republic – Bc. Yuriy Partala
Bc. Yuriy Partala
Master's thesis
Use of Social Media for Marketing and Promotion of B2C business and its effect on overall reputation in the Czech Republic
Abstract:
The main goal of the thesis is to compare several B2C companies in the Czech Republic, determine how they use widely social media in business, and analyze their marketing campaigns. Partial goals can be characterized as follows: to analyze how these companies differ in ways of using media promotions, to determine which social media is more widely used in the Czech Republic, to ascertain which type …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2017
Thesis defence
- Supervisor: Ing. Petr Benda, Ph.D.
Citation record
ISO 690-compliant citation record:
PARTALA, Yuriy. \textit{Use of Social Media for Marketing and Promotion of B2C business and its effect on overall reputation in the Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/in2etq/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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