Bc. František Patráš

Master's thesis

Tvorba strategie podniku s využitím stakeholderského přístupu

Formation of the company strategy using stakeholder approach
Abstract:
The aim of the master thesis is to develop the strategy of the company XYZ s.r.o. using a stakeholder approach. The theoretical part deals with concepts adequate to the pro-blem: strategy, strategic environment, strategic thinking, strategic analysis, stakeholder theory in connection with the thesis. The practical part contains a solution of 10 steps of the stakeholder approach. The first is the strategic …more
Abstract:
Cieľom diplomovej práce je spracovanie stratégie podniku XYZ s.r.o. s využitím stake-holderského prístupu. Teoretická časť sa zaoberá pojmami adekvátnymi riešenému pro-blému: stratégia, strategické prostredie, strategické myslenie, strategická analýza, stake-holderská teória v súvislosti s diplomovou prácou. Praktická časť obsahuje riešenie 10 postupových krokov stakeholderského prístupu. Ako prvá …more
 

Keywords

Stakeholderi stakeholerský prístup stratégia analýza predikcia
 
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 5. 2022
Identifier: https://is.muni.cz/th/v0z3z/

Thesis defence

  • Date of defence: 23. 6. 2022
  • Supervisor: prof. Ing. Ladislav Blažek, CSc.
  • Reader: doc. Ing. Ondřej Částek, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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