Individuální výjezdový cestovní ruch

Šárka Horáková

Bachelor's thesis

Individual outbound tourism

Abstract:

This thesis is an examination of individual outbound tourism (IOT). It aims to explore this form of tourism and its participants through identifying what types of tourists are involved in IOT, the main reason that Czech and Taiwanese tourists travel this way and the use of mobile applications in this form of tourism. The typologies of tourists, their motivations for travelling individually and mobile applications involved in IOT are described based on a review of the literature and additionally investigated through an on-line questionnaire and structured interviews. The results indicate the various characteristics of tourists who can participate in IOT and shows that the main motivation of Czech and Taiwanese tourists in travelling individually is self-realisation. Additionally, the findings illustrate the most popular mobile applications that are used in IOT. To conclude, ideas for possible further research on this topic are presented alongside the limitations to this thesis. The ideas include observing tourists in specific areas, testing mobile applications or focusing on IOT in the current situation in which tourism is affected by a global pandemic.

Keywords

tourism individual, tourism individual outbound, types of tourists, applications mobile, Czech Republic, Republic of China, Taiwan

Language used: English

Date on which the thesis was submitted / produced: 22. 4. 2020

Thesis defence

• Date of defence: 28. 5. 2020
• Supervisor: doc. PhDr. Blanka Klímová, M.A., Ph.D.
• Reader: Mgr. Dagmar Hrušová, Ph.D.

University of Hradec Králové

Faculty of Informatics and Management

Bachelor programme / field:
Ekonomika a management / Management cestovního ruchu