Individuální výjezdový cestovní ruch

Šárka Horáková

Bakalářská práce

Individual outbound tourism

Abstract:

This thesis is an examination of individual outbound tourism (IOT). It aims to explore this form of tourism and its participants through identifying what types of tourists are involved in IOT, the main reason that Czech and Taiwanese tourists travel this way and the use of mobile applications in this form of tourism. The typologies of tourists, their motivations for travelling individually and mobile applications involved in IOT are described based on a review of the literature and additionally investigated through an on-line questionnaire and structured interviews. The results indicate the various characteristics of tourists who can participate in IOT and shows that the main motivation of Czech and Taiwanese tourists in travelling individually is self-realisation. Additionally, the findings illustrate the most popular mobile applications that are used in IOT. To conclude, ideas for possible further research on this topic are presented alongside the limitations to this thesis. The ideas include observing tourists in specific areas, testing mobile applications or focusing on IOT in the current situation in which tourism is affected by a global pandemic.

Keywords

tourism individual, tourism individual outbound, types of tourists, applications mobile, Czech Republic, Republic of China, Taiwan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 22. 4. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 28. 5. 2020
• Vedoucí: doc. PhDr. Blanka Klímová, M.A., Ph.D.
• Oponent: Mgr. Dagmar Hrušová, Ph.D.

Univerzita Hradec Králové

Fakulta informatiky a managementu

Bakalářský studijní program / obor:
Ekonomika a management / Management cestovního ruchu