Ing. Afsan Bin Alam
Master's thesis
Communication campaign of the firm
Communication campaign of the firm
Abstract:
Being one of the most densely populated countries in the world, Bangladesh is taking part in financial transactions every single moment of the day. To cater to this huge population and its needs, the digital financial service providing companies are at a constant battle to provide the best experience to their customers. This study discusses the communication campaign of Nagad, one of the prime digital …moreAbstract:
Being one of the most densely populated countries in the world, Bangladesh is taking part in financial transactions every single moment of the day. To cater to this huge population and its needs, the digital financial service providing companies are at a constant battle to provide the best experience to their customers. This study discusses the communication campaign of Nagad, one of the prime digital …more
Language used: English
Date on which the thesis was submitted / produced: 6. 1. 2023
Identifier:
https://is.muni.cz/th/w0xz8/
Thesis defence
- Date of defence: 2. 2. 2023
- Supervisor: doc. Ing. Pavla Marciánová, Ph.D.
- Reader: Ph.D. Prateek Kalia
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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