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Barbora Soveľová

Bachelor's thesis

Franchising a jeho využitie v konkrétnej firme

The Franchising and its Acceptation in Particular Firm
Abstract:
In this bachelor thesis, we can find the basic information and concepts how franchising works and part about own system of its business. There is also the prar abou history and development of the concept of franchising and its business forms. The thesis clarifies the reletions and connections between franchisor an franchisees, pros and cons and franchising development in Slovakia form start to actual …more
Abstract:
V bakalárskej práci sa dozvedáme základné pojmy a informácie ako správne funguje franchising a jeho systém. Históriu a vývoj pojmu franchising a jeho formy podnikania. Objasňuje zmluvné vzťahy medzi franchisorom a franchisantom, ich výhody a nevýhody, a taktiež následuje vznik a vývoj franchisingu na Slovensku až po aktúalny stav na trhu. Následne v analytickej časti rozoberieme koncept PIZZA MIZZA …more
 

Keywords

franchising franchisingové podnikanie franchisor franchisant franchising business model
 
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2014
Identifier: http://is.vsh.cz/th/11876/vsh_b/

Thesis defence

  • Date of defence: 4. 6. 2014
  • Supervisor: doc. Ing. Lenka Turnerová, CSc.
  • Reader: doc. Ing. Marie Dohnalová, CSc.

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management

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