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Bc. Kristína Kováčová

Master's thesis

Uplatnenie kreativity v manažmente služieb

Applying Creativity to Service Management
Abstract:
This Master´s thesis deals with creativity, techniques of creative work and their application in management of service. This dissertation is divided into three parts. The first part of the thesis is focused on theoretical knowledge of creativity and service management. These concepts include creativity, the creative process, the features of the creative personality and the barriers of creative thinking …more
Abstract:
Diplomová práca sa zaoberá kreativitou, technikami tvorivej práce a ich uplatnením v manažmente služieb. Práce je rozdelená do troch častí. Prvá časť diplomovej práce, je zameraná na teoretické poznatky z oblasti kreativity a manažment služieb. Do vysvetlených pojmov patrí kreativita, kreatívny proces, rysy tvorivej osobnosti a bariéry tvorivého myslenia. Ďalej sa vysvetľujú kreatívne metódy. Na záver …more
 

Keywords

inovácie kreativita kreatívne metódy manažér služby
 
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 6. 2019
Identifier: https://is.vsh.cz/th/qc1da/

Thesis defence

  • Date of defence: 4. 9. 2019
  • Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
  • Reader: PhDr. Marek Merhaut, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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