Strategic Management and Digitalization in Multinational Corporation – Yihang Chang
Yihang Chang
Bachelor's thesis
Strategic Management and Digitalization in Multinational Corporation
Strategic Management and Digitalization in Multinational Corporation
Abstract:
The bachelor's thesis will cover the digital management and strategic analysis of multinational companies. The ongoing theme will be an analysis of the direction and strategy of digital development in the current and future retail industries. Review and analyse available information on digital management and strategic analysis. Focus on the digital technologies used in the retail, inventory, sales …moreAbstract:
The bachelor's thesis will cover the digital management and strategic analysis of multinational companies. The ongoing theme will be an analysis of the direction and strategy of digital development in the current and future retail industries. Review and analyse available information on digital management and strategic analysis. Focus on the digital technologies used in the retail, inventory, sales …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2019
Identifier:
https://is.vsfs.cz/th/gg0fh/
Thesis defence
- Date of defence: 11. 6. 2019
- Supervisor: Ing. Přemysl Písař, MBA
- Reader: Ing. Miroslav Pavlák, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration