Yihang Chang

Bachelor's thesis

Strategic Management and Digitalization in Multinational Corporation

Strategic Management and Digitalization in Multinational Corporation
Abstract:
The bachelor's thesis will cover the digital management and strategic analysis of multinational companies. The ongoing theme will be an analysis of the direction and strategy of digital development in the current and future retail industries. Review and analyse available information on digital management and strategic analysis. Focus on the digital technologies used in the retail, inventory, sales …more
Abstract:
The bachelor's thesis will cover the digital management and strategic analysis of multinational companies. The ongoing theme will be an analysis of the direction and strategy of digital development in the current and future retail industries. Review and analyse available information on digital management and strategic analysis. Focus on the digital technologies used in the retail, inventory, sales …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2019

Thesis defence

  • Date of defence: 11. 6. 2019
  • Supervisor: Ing. Přemysl Písař, MBA
  • Reader: Ing. Miroslav Pavlák, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration

Theses on a related topic