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Mariam Pilpani, B.A.

Master's thesis

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Abstract:
Žijeme v náročných časech. Proces obchodní komunikace se mění a pokračuje ze dne na den. Aby organizace splnily požadavky moderního podnikatelského světa, neustále přijímají nové metody komunikace. Technologie se vyvíjejí, každý den a tyto funkce pomáhají podnikům zlepšovat komunikační systémy, šetřit peníze a čas, což jim v důsledku toho pomáhá zlepšovat a zvyšovat úspěšnost a ziskovost podnikání …more
Abstract:
We live in challenging times. The process of business communication is changing and progressing day by day. In order to meet the requirements of the modern business world, organizations adopt new methods of communication all the time. Technologies are developing, every day and these features help businesses to improve communication systems, save money and time, which as a result helps them to make …more
 

Keywords

Communication organizational communication new types of media communication channels traditional media digital communication
 
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2019
Identifier: https://is.vsfs.cz/th/g1tgi/

Thesis defence

  • Date of defence: 14. 6. 2019
  • Supervisor: Ph.D. Vadim Semenenko, MBA
  • Reader: PhDr. Karel Eliáš, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration

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