Digital Resources and Their Consumption

Robert Sacco

Bakalářská práce

Abstract:

These days, almost everyone spends time on the internet or with the content that they've downloaded from it. This thesis investigates how consumers decide which resources to invest their time into by proposing six factors that have a chance of having a statistically significant relationship with consumer satisfaction. These factors are based on the literature review that justifies their selection and considers the current state of the digital resource environment and examines some foundational economic principles. A survey was conducted to collect information from respondents regarding how frequently the proposed factors play into the decision-making process that they undertake to select the resources that they wish to consume. The collected data was examined using descriptive analysis and correlation analysis so that the proposed hypotheses based on the proposed factors could be rejected or accepted. A discussion of the results follows, including suggestions for consumers of digital resources. All of the thesis’s findings are summarized in the conclusion.

Keywords

digital resources, consumer behavior, correlation analysis, social media, questionnaire

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2022

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Rumánková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management