Tereza Štěpánková
Bachelor's thesis
Návrh strategie pro pivovar Polička
Strategy proposal for brewery Polička
Abstract:
Štěpánková, T. Návrh strategie pro pivovar Polička. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2021. Bakalářská práce se věnuje vybranému podniku, kterým je Měšťanský pivovar v Poličce. Literární rešerše je zaměřena na problematiku strategického managementu a charakteristiku odvětví pivovarnictví. Na takto sestavenou literární rešerši navazuje analytická a návrhová část. Cílem práce je na …moreAbstract:
Štěpánková, T. Strategy proposal for brewery Polička. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis is devoted to a selected enterprise, which is the Měšťanský pivovar v Poličce. The literary research focuses on strategic management issues and the characteristics of the brewing sector. The literary research thus compiled is followed by an analytical and design part. The aim …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 5. 2021
Thesis defence
- Supervisor: Bc. Ing. Tomáš Dania
- Reader: Jiří Duda, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field / specializace:
Economics and management / Economics and Management / Accounting and Taxes
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