Strategic Analysis of Weatherford

Almat Sarseyev

Bakalářská práce

Anotace:

Thesis provides a strategic analysis of Weatherford International, focusing on its positioning within the global oilfield services market. Utilizing frameworks such as SWOT, PESTEL, Porter's Five Forces, and VRIO, the study evaluates Weatherford's internal capabilities and external environment. Key findings highlight Weatherford's dependence on the volatile oil and gas market, the necessity for technological innovation, and the challenges of regulatory compliance. Scenario planning suggests the importance of flexibility and resilience in strategic planning. Recommendations include investing in technological innovation, enhancing digital capabilities, expanding into renewable energy, and developing agile strategies to mitigate market volatility. These strategies aim to ensure sustainable growth and a competitive advantage in a dynamic global market.

Abstract:

Thesis provides a strategic analysis of Weatherford International, focusing on its positioning within the global oilfield services market. Utilizing frameworks such as SWOT, PESTEL, Porter's Five Forces, and VRIO, the study evaluates Weatherford's internal capabilities and external environment. Key findings highlight Weatherford's dependence on the volatile oil and gas market, the necessity for technological innovation, and the challenges of regulatory compliance. Scenario planning suggests the importance of flexibility and resilience in strategic planning. Recommendations include investing in technological innovation, enhancing digital capabilities, expanding into renewable energy, and developing agile strategies to mitigate market volatility. These strategies aim to ensure sustainable growth and a competitive advantage in a dynamic global market.

Klíčová slova

Oilfield service, Strategy, Weatherford

Keywords

Strategy, Oilfield service, Weatherford

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 17. 6. 2024
• Vedoucí: Václav Kupec
• Oponent: Karel Pernica

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration