Public Relations a Event marketing u neziskové organizace ADRA

Kateřina Mencová

Bachelor's thesis

Public Relations and Event marketing in non-profit organization ADRA

Abstract:

Bakalářská práce se zabývá tématem Public Relations a Event marketing u neziskové organizace ADRA. Cílem práce je analýza současných nástrojů Public Relations a návrh nových, efektivních nástrojů, které pomůžou zlepšit komunikaci organizace s okolím. V teoretické části jsou nejprve definovány pojmy Public Relations, Event marketing a nezisková organizace. Praktická část se věnuje analýze současných nástrojů PR organizace ADRA pomocí modelu PENCILS. Ná základě SWOT analýzy a porovnání s konkurenčními NO, jsou v závěru navrhnuty a doporučeny nové nástroje pro zlepšení komunikace.

Abstract:

This bachelor thesis is focused on Public Relations and Event marketing in non-profit organization ADRA. The aim of this thesis is to analyse current tools of Public Relations and proposal of new and effective tools, which can improve communication of the organization with its environment. In theoretical part are defined concepts of Public Relations, Event marketing and non-profit organization.Second practical part is about analysis of current PR tools of organization ADRA according to model PENCILS. In conclusion are designed and suggested new tools for better communication of organization ADRA. Based on the SWOT analysis and comparison with non-profit organizations.

Keywords

Public Relations, Event marketing, Nezisková organizace, SWOT analýza

Keywords

Event marketing, Non-profit organizations, SWOT analysis, Public Relations

Language used: Czech

Date on which the thesis was submitted / produced: 10. 12. 2015

Thesis defence

• Supervisor: Ing. Iva Prokopová

ŠKODA AUTO a.s.

ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.

Bachelor programme / field:
Economics and Management / Business Administration and Financial Management