Bc. Bára Dvorská
Bachelor's thesis
Influencer marketing
Influencer marketing
Abstract:
Influencer marketing je nezastavitelně se rozšiřující druh marketing, který vznikl v návaznosti na on-line marketing. V této práci bude popsán vývoj marketingu od jeho počátků, přes vznik on-line marketingu, na nějž velmi úzce navazuje influencer marketing a samotní influenceři jako představitelé tohoto nového celosvětového trendu. Cílem této práce je představit co znamená tento pojem a následně pomocí …moreAbstract:
Influencer marketing is an unstoppably expanding kind of marketing that has developed from online marketing. In this bachelor thesis will be described the development of marketing from its beginnings through the formation of on-line marketing, which is closely linked to influencer marketing and the influencers themselves as representatives of this new global trend. The aim of this thesis is to introduce …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2019
Identifier:
https://is.vsh.cz/th/i3978/
Thesis defence
- Date of defence: 3. 6. 2019
- Supervisor: Ing. Jan Mastný
- Reader: PhDr. Marek Merhaut, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
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