Evaluation of Marketing Communication in a selected hotel – Joyce Zýková
Joyce Zýková
Bachelor's thesis
Evaluation of Marketing Communication in a selected hotel
Abstract:
This thesis is focused on evaluation of the individual tools of marketing communication in hotel IBIS Praha Mala Strana. The first part of the thesis contains a summary of theoretical background and detailed description and explanation of basic terms such as marketing, marketing mix or marketing communication. Further there are introduced diverse types of the analysis of environment, i.e. SWOT analysis …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2016
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
ZÝKOVÁ, Joyce. \textit{Evaluation of Marketing Communication in a selected hotel}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/jhqplx/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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