Ing. Ekaterina Buchukuri

Master's thesis

Integrated Marketing Communication and its implications

Integrated Marketing Communication and its implications
The thesis consists of the following parts: summary, introduction, three chapters, list of tables and drawings, conclusion, list of electronic sources and appendix. In the introduction relevance of a subject, object, purposes, tasks and hypotheses of the research is considered. The 1st chapter contains description of marketing communications consideration of their concept and types. In the 2nd chapter …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: prof. PhDr. Karel Lacina, DrSc.

Citation record

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